National Mad Libs

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National Mad Libs [work in progress]

National Mad Libs* is an interactive installation, part of my ongoing main project which challenges the traditional notions of national identity at M.Des Communication Design in GSA.

National Anthems constitute a strong part of the language associated with nationhood. But are anthems currently reflective and relevant to national identity? By reimagining a way that anthems could be constantly reconstructed by each individual, I came up with the National Mad Libs concept. Using the National Anthem of the United Kingdom as a starting point, I created an online platform, where people can interact with a revised version of the original anthem that has key words missing and fill in the gaps. People can choose to be political, satirical, expressive or humorous and nonsensical facing this linguistic challenge. 

The project is still in progress and the final outcome will be exhibited as an installation which will include a screen and a printer. People will use the platform, then choose to print their personalised anthems and hang them on a wall which will accumulatively create a printed archive display of the project.

You can check out National Mad Libs here!


Creative Direction: Angelina Panagiotopoulou
web development: Elisabeth Malcolm


*Mad Libs is a phrasal template word game where one player prompts others for a list of words to substitute for blanks in a story, before reading the – often comical or nonsensical – story.

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